5 Expert Social Media Tips For Small Business. Several small business owners think that social media marketing is not for them, but this is a very wrong thinking process. Small business owners can experience an exponential increase in their turnover with social media marketing tools. If social media marketing is done right, especially for small businesses, you reach customers you never knew existed. They could even break new sales channels, and many other benefits are linked with social media marketing.
Let’s take a look at the 5 most important social media marketing tips for small businesses:
Start With A Plan
This is very important. Social media marketing may seem lucrative at first, but you can easily get lost in the crowd.
- Make a plan that has definite results and goals. You can define some numbers here that you want to achieve. It could be in terms of the number of followers or the number of posts in a month. And another important thing is that it applies to both long-term and short-term goals. Long-term goals help you see the bigger picture, while short-term goals keep your goals and short-term timetables in check.
- Make a social calendar so you know in advance that you need to post and what content you are posting. Stability is one of the most crucial tools in social media circles. A social media calendar should also highlight the kind of content. Like lots of marketing businesses, pioneers adhere to the 80-20 Rule. That is 20% on branding and 80% focus on information.
- Finally, you should know that your competitors should be part of the social media plan. You need to follow them regularly and review their social media handling. For example, the SEMRush positioning map helps you to understand where your competitors stand in terms of their real numbers in terms of their social media handles. All you have to do is enter your competitor’s URL and your job is done.
Social Media Marketing is Just The First Step.
One of the most important things we all tend to forget is that social media marketing is not the answer to keeping your company’s profits going. It’s just the first step. Here, you need to attract customers and followers who are interested in your brand. And then, those followers should be led to your website. On the landing page of your website, alert them to your product, and focus on your USPs. Your blog posts are the place where they will take action. So, focus on driving traffic off your social media handle and then keep it on your blog.
Identify The Right Platform
Another major dilemma that most social media marketers face. Many think Facebook is now obsolete and millennials are using Instagram and Snapchat. According to the PEW Research Center, 84% of millennials still use Facebook. Therefore, it is imperative to determine the right platform for your business. I once came across a similar post on two different social media accounts of a luxury brand. I’m talking about Prada. They advertised one of their luxury bags on both Instagram and Facebook pages. But the marketing tools used on both sides were very different: on Facebook, they specified a link that leads directly to their website. While on Instagram, they used Instagram shopping to attract the audience and ultimately convert their lead into sales.
Understand Your Audience
Social media marketing gives you an immense opportunity to micro analyze your audience, so you can not only follow them but also understand their preferences and choices. Take a close look at the other pages below. This will help you understand their choices and shopping preferences. Imperfect Foods, a well-known food brand, used video makers, and Pinterest to appeal to their customers. They used to send ugly fruit and vegetables into boxes. These foods were perfect in terms of eating standards, but because they were not visually appealing, they could not be sold in stores. Imperfect food, for example, focused on food waste and tried to sell its products. Later, they found that their customers were also interested in finance, so they used financial tools to attract customers and focus on food waste.
Engage More, and More
Engagement is a huge pro of social media marketing. You get a platform where you can interact visually with thousands of potential customers. So, try to be more responsive and solve your questions as well as possible. Customers value brands that follow a transparent model and also eliminate the doubts of their customers.
So social media marketing is just a tool. You should be careful enough to use it wisely. You may be able to reach the right customers with the above steps, but don’t expect overnight success with social media marketing. This is a marketing effort and will therefore take some time to show the results.
This will help you better understand and bring your audience closer, but you have to understand that social media marketing is not a guarantee of sales. It will bring you leads, but you need other tools to turn them into sales.